The Madrid Fusion Food Fair 2011
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Another great culinary event that is going to take place this January 2011 is the Madrid Fusion. If France has the Bocuse d’Or for its chefs and the Coupe du Monde de la Patisserie for its pasty chefs, then Spain also has its own version of these big culinary events, the Madrid Fusion Food Fair, which is a very prestigious food conference and food fair.
Like its counterpart, Madrid Fusion is drawing a lot of international attention, what with it being headed and attended by some of the big names not only in Spain but in the whole culinary world as well. Some of the top Spanish chefs that contribute greatly to the Madrid Fusion include Chef Ferran Adria, who is recognized as the father of molecular gastronomy, and Chef Andoni Luis Aduriz as well as Chef Martin Berasategui and the Roca brothers of El Celler de Can Roca.
Brief History of Madrid Fusion
Long gone are the days when chefs kept their culinary secrets to themselves, and long gone are the days, too, when just even the thought of borrowing another chef’s broth is deemed shocking. Nowadays, it is no longer surprising to see one chef borrowing the recipe of another chef’s, all thanks to these food congresses and conferences. Through these food conferences, too, they are given a venue to demonstrate their skills as well as teach others of their culinary knowledge.
One such food fair that is not only popular in Spain but worldwide as well is the Madrid Fusion. Madrid Fusion is the brainchild of Jose Carlos Capel, one of Spain’s most prominent food critics. He is not only a food critic but a very influential food writer and journalist as well for El Pais. He saw the need to provide a good venue for Spanish chefs where they can get together and simply talk about Spanish cuisine and how to promote it to the rest of the world.
It was in 2003 that the first Madrid Fusion was launched. It was well-attended by the big names in the Spanish culinary world like Chefs Carme Ruscalleda, Ferran Adria, and Quique Dacosta. Chefs from other countries attended as well such as French Chef Michel Bras, Italian Chef Heinz Winkler, and Japanese Chef Tetsuya Wakuda. These chefs held cooking exhibitions to demonstrate not only their culinary talents but to also teach young chefs who were present at the food fair. Other Spanish chefs who held cooking exhibitions were Chefs Martin Berasategui, Juan Mari Arzak, Pedro Subijana, Sergi Arola, among others.
Other than cooking exhibitions, there were also other activities like food, wine, and coffee tasting events. Speakers were also invited to share knowledge such as new ways of tasting wine, the greatest hams in the world, the tasting differences of water, wines, beers, brandies, coffees, etc. Contests were also held, and awards were given to the winners.
The first Madrid Fusion also paid homage to so-called fathers of Nouvelle Cuisine, and the tribute was paid by the International Summit of Gastronomy. Plaques of recognition were given to Chefs Paul Bocuse, Pierre Troisgros, and Michel Guerard to honor their roles and contributions to the culinary world. Of course, awards and recognitions were also given to deserving chefs and restaurants, one of which is the Revelation Restaurant of the Year.
There were more activities that took place during the first Madrid Fusion food fair, and the media, both national and international, covered it. The successful launching of the first Madrid Fusion reached millions of people that, during the next succeeding years, more and more people attended and participated at the food fair.
Madrid Fusion 2011
The Madrid Fusion 2011 promises to be a more interesting food conference. Activities will range anywhere from interesting cooking exhibitions like micro emulsion sauces to aromatic garnishes, and lessons and tips when it comes to liquid cooking and food pairing will also be given.
Because social media marketing is becoming a big trend in the food industry right now, you can expect to see and learn from workshops that deal with social networks and how to take advantage of such social network sites and applications. There are also discussions that talks about creating impressions and leaving legacies in the culinary world.
Awards will also be given, some of which are the Award for Technical Precision and Award Revelation Restaurant, among others. Plaques of recognition will also be presented to deserving people, and this time, Madrid Fusion 2011 will honor gastronomic guides that have made big contributions to the culinary world. Some of the awardees are the Gault Millau, Restaurant Magazine, and Lo Mejor de la Gastromia. Other awardees include Slow Food, Carnet de Route, Makansutra, among others.
The Madrid Fusion 2011 will start on the 25th January, and this three-day food fair and conference will end on the 27th of January, 2011. The ninth annual Madrid Fusion will be held at the Palacio Municipal de Congress, and it will start promptly at 9:30 am to 7:30 pm.
If you want to know more about the Madrid Fusion 2011, be sure to visit them in Facebook, and if you want to know more about the history of Madrid Fusion, then be sure to check out its official website. As for what you can expect next week, here is a video link that you can click.
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Australian Chef- Matthew J. Goudge is the mastermind behind the formation of the ProChef360 platform.
I love the sound of these micro emulsion sauces to aromatic garnishes, noticed them popping up for quite awhile now in dishes & just love the little touches they add.
[Reply]
Chef Matthew J.G Reply:
January 24th, 2011 at 9:33 am
Too true Anna.
Cuisine is a endless journey. We got to give our fellow chefs a huge round of applause.
Matthew
[Reply]