Social Media Success: A Quick and Easy Recipe for Chefs

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Often, we accept guest posts from interesting writers and bloggers. This is an article from Mariana Ashley. She’s a freelance writer who frequently writes about online education, career, healthy living – and for us, social media as a recipe for a chef’s quick success. She’s one of the people behind the site OnlineColleges.net.

Her site is geared towards offering the best news, reviews and information on online colleges and education. This site offers essential resources to students or potential online students. They offer comprehensive information that people can use in order to evaluate and determine their options when it comes to choosing their college or their degree. One can find varied information on admission, accreditation, financial aid and future careers.

Say you’re a chef just out of culinary school and looking to get a foothold in the industry and you need to leverage yourself into a network of established chefs. Or maybe you’re a longtime chef who is shifting from working at a restaurant to opening his or her own catering business. In any case, using social media is a great way to help build your chef business and reputation. What follows here is a recipe for social media success for chefs.

Ingredients

A computer and smart phone to keep you connected at all times to the social networks you’ll join, as maintaining this connection will allow you to keep abreast of your network and trends in the industry while also allowing you to inform others of what you’re doing.

Connections in real life, as these connections can translate into social media contacts, which in turn can lead you to build your connections outward. This web can be extremely helpful when you look for business.

Dedication to maintaining your brand, which is probably the most important of all the ingredients, as your dedication to your brand will make sure that no matter where you go in the food services industry, people will know who you are and what you stand for. Just like you want to give people a consistently good meal every time you serve them, so too do you want to present to them a consistent chef, someone they can trust and expect good things from.

Directions

In order to build up your social media success, you should combine the above ingredients slowly but steadily. In other words, if you create an account on Twitter, for example, and flood all of your contacts with follower requests and then flood their contacts with the same, then you will, in fact, be hurting your brand.

Instead, build your social media profile a handful of contacts at a time. Start with your real life contacts and follow them. Then provide important and well-written updates as to the nature of your work as a chef. If your updates are of good quality, then maybe some of your contacts will link you to their own contacts, and then you can gain followers that way.

When you find that some other users in these networks attempt to interact with you, you should message them back and follow them, as this will help you further expand your connections. Be careful, though, as some of these users will be spambots or simple working to increase their Google value through links. Only look to make sure that potential contacts are legitimate contacts within the food services industry, and therefore can both help you and your business while also allowing you to help them with your own information.

By-line:

Mariana Ashley is a freelance writer who particularly enjoys writing about online colleges. She loves receiving reader feedback, which can be directed to mariana.ashley031@gmail.com.

Image Credit: hiltonglobalmediacenter.com

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